An Open Letter To Podcasters From David Hooper
The average podcast could disappear today and nobody would care.
Here’s how to tell if your podcast is one of them… Stop making new episodes for the next two weeks and see how many people notice.
If you don’t have anybody reach out to you, you’re average.
The good news is it doesn’t have to be this way. It’s possible to have a podcast people really want.
Are you like most podcasters?
You put a ton of work into your podcast, but there’s little to show for it. Sure, you’ve got a few listeners, at least you think you do, but no real fans.
And you’re starting to believe your friends and family who think you’re wasting your time.
You started your podcast because:
- You want to spread an important message
- You want to share your passion
- You want to get more customers for your business
And if you’re honest, you also started your podcast because:
- Podcasting is hot right now
- Everybody else seems to have a podcast (and some of those people are making great money)
- A good podcast can reach a lot of people
But it isn’t as easy as maybe you thought it was going to be…
Sure, you can plug in a mic and record something — that part is easy. Getting people to listen to your podcast can be a lot of work though.
Is it still worth doing a podcast if nobody listens?
Let me ask you a question…
How many podcasters does it take to screw in a light bulb?
I kid,I kid.
But seriously, let’s talk about lightbulbs…and what they have to do with building a big podcast.
A standard lightbulb creates light by heating a filament inside the bulb. This heat makes the filament white-hot, which produces the light that you see.
About 90% of the energy used by a lightbulb is wasted — it’s not light, it’s heat.
Most podcasts (including yours) have a similar 90/10 ratio… Especially when it comes to marketing.
Stop trying to manually land one listener at a time!
If you’ve been going to networking events, pitching your podcast to strangers, and crossing your fingers that your online efforts will pay off…you’re doing things the HARD WAY.
Staying in “manual mode” when building your podcast is wasting your time and blocking your success. Years will go by before you get any significant momentum. Not to mention the overwhelm and frustration that accompanies this approach leads most podcasters to stop producing new episodes within the first year.
To build a profitable and sustainable podcasting business, you need to step into MAGNET MODE — where you set up a system to work for you and attract new listeners to your podcast!
The Podcast Slot Machine – How bad are the odds?
My grandmother used to love going to Las Vegas and playing slot machines. She never won anything, but she thought she did!
Most podcasters approach marketing like she approached slot machines — they’ll tell you they’ve got a “strategy” when what they’ve really got is something random and unpredictable.
Like playing a slot machine, the stars might perfectly align for somebody to “win” from time to time… You might get a subscriber here or there. You might meet a sponsor at a networking event. A potential guest might reach out to you on social media.
But there’s no consistency. No predictability. No way to make a full-time living.
Does This Sound Familiar?
- It feels like you’re chasing after one listener at a time …and worse, having to convince people to listen
- You struggle to convey the value of your podcast in a way that makes sponsors eager to pay you money
- You’re doing everything manually — you’re overworked and overwhelmed doing everything you have to do to keep your podcast afloat
- The marketing you’re currently working really hard on isn’t getting enough people to listen to your podcast
- You lay in bed at night wondering “Will my podcast ever really take off?”
If so, you may be playing the podcast slot machine. Either way, your "strategy" isn’t working.
If you’re spinning your wheels and not getting anywhere with your podcast,
isn’t it time to rethink what you’re doing?
You need to ask yourself some hard questions…
What kind of lifestyle is your podcast income providing for you right now? The one you want? Or something much, much less?
Are you making the kind of impact you want to make with your podcast? Is your message reaching the right people?
When you look at the revenue you’re creating every month, how happy are you? Are you on track to quickly reach your income goal? Or are you far off?
Are you attracting new subscribers? Or are you having to manually hunt down new subscribers one by one?
Would people care if you stopped making your podcast?
If you don’t currently have the impact and income you desire as a podcaster,
you can change this starting today.
Introducing Big Podcast Blueprint
This podcast marketing system that will bring you ideal listeners and consistent income for years to come.
Big Podcast Blueprint will allow you to magnetically attract listeners and start making predictable income with your podcast (and the business behind it). It’s my proven formula for reaching more people with your message and establishing your authority as a recognized expert within your industry.
The step-by-step system for making your podcast a BIG podcast…
In Big Podcast Blueprint, I’ll walk you through the step-by-step process to grow a bigger audience for your podcast and turn it into the ultimate marketing tool for you and your business. Once you get your big podcast set up, you’ll become unstoppable. You’ll be able to take control of your business (and your life!), making money how you want and when you want.
What can Big Podcast Blueprint do for your podcast?
Spread Your Message
To More People…
Build a big audience of people who need to (and want to) hear your message
Impact people who are hungry for the wisdom you have to share
- Allow you to be authentically YOU, so you’re always having fun and loving the process
Expand Your Existing Business and Increase Your Income…
Bring in more money to your business — both directly (via the podcast) and indirectly (through a backend product or service)
Build your authority (and status) to attract ideal clients who are happy to pay you
Charge premium prices for advertising and sponsorship
- Clearly communicate what you offer, turning listeners into clients/customers who are eager to connect with you
Turn You Into A
Give you the tools (and stability) needed to go full-time with your podcast
Experience more flexibility with your podcast (while increasing the money you make)
- Create a “Freedom Podcast” that allows you to record from anywhere and have plenty of time (and money) for the other stuff in life—travel, adventures, family, friends, reading, exercising, etc
People Are Talking About David Hooper...
“My first call is to David Hooper…”
“My podcast drives my business and I’m always on the lookout for new ways to get more listeners to it. My first call is to David Hooper because he lives and breathes podcasting and marketing. He’s my guy. He’s who I trust, and you should too if you want to grow your show.”
Host of 5AM Miracle Podcast and author of The Free-Time Formula
“David Hooper is a podcaster’s best friend…”
“David Hooper is a podcaster’s best friend. He will take your show to the next level. Let’s say building a podcast is like building a home. David will help you understand where to build, how to do it efficiently, and how to lay a solid foundation. You’ll be in good hands with this broadcast architect!”
Host, School Of Laughs podcast
“If you want your voice to be heard, you’ll grab this program!”
“Nothing I know of has the potential for more of a lasting impact than our voices being heard. David has proven his competency in this space. He's built his own massive audiences through radio and podcasting. His knowledge of marketing is real and effective. You can waste time with trial and error, or you can get in the game as an immediate player. If you want your voice to be heard, you’ll grab this program – and you’ll thank David for it.”
New York Times bestselling author, 48 Days to the Work You Love, and host of the 48 Days Podcast
The 3-Part “Big Podcast” Formula
To create a big podcast that makes money, you need a combination of three things:
Status matters in podcasting. This is why so many top podcasts are hosted by celebrities — people who were already famous before they started podcasting.
And it’s why listeners will take a chance on a new podcast released by a well-known company or network…
Celebrities come to a podcast with something you may not have — perceived status. That’s why they get thousands of listens to each episode.
The good news is, there are dozens of ways to gain this perceived status, even for "normal" people. Even for you!
For now, ask yourself two questions regarding your existing authority:
- What can I add to the conversations and experiences people are already having?
- What kind of specialized knowledge can I share?
These things are the foundations we’ll build upon to help you create a new (and respected) level of authority and status!
The Right Audience
If you and I both owned hamburger stands and we had a contest to see who could sell the most hamburgers, what one advantage would make sure you won?”
This was a question asked to me, back in 2003, by an old-school marketing guy named Gary Halbert.
Thinking of McDonald’s, which isn’t known for the best hamburgers, but still sells more hamburgers than anybody else, my first thought was a system that would allow me to sell to more people.
My next thought was service. If I could have better service, people would have a better experience and be more likely to buy hamburgers from me.
Then I thought of the “usual” answers — a better location, better advertising, better branding…
None of these answers was right.
The correct answer is, Gary told me, "A starving crowd."
Without hungry customers, nothing else matters.
The same is true for your podcast. You’ll never have a successful podcast if you’re targeting the wrong people (and most podcasters are).
Focusing on the right people now will give you more freedom (and money) in the future.
We’ll work together to help you define who the right audience for your podcast is and where to find them.
Willie Sutton was a legendary bank robber. He had a forty-year robbery career and spent more than half of his adult life in jail, escaping three different times.
Why did he rob banks? He told a newspaper reporter, "Because I enjoyed it. I loved it. I was more alive when I was inside a bank, robbing it, than at any other time in my life. I enjoyed everything about it so much that one or two weeks later I’d be out looking for the next job."
It helps if you approach your podcast the same way — you want to like what you’re doing.
But you must think about the money. You need a way to fund your podcast, whether it’s selling sponsorships and advertising, using it as a promotional outlet for something else you’re selling, or taking money via listener donations.
I'll work with you to not only fund your podcast, but fund your lifestyle as well!
How many listeners do you need for your podcast to be successful?
THE ANSWER: Not nearly as many as you may think.
KABOOM! This will blow your mind…
You can have massive podcasting success with only 100 listeners if you have the right 100 listeners. In fact, you could do it with 10.
Ten listeners? How is that possible?
Think of the “Time 100” list. This is an annual list of the 100 most influential people in the world assembled by the news magazine Time.
If you could get 10 of the people on this list to be “true fans” of your podcast, people such as Barack Obama, Pope Francis, Oprah Winfrey, Bill Gates, and Jeff Bezos, your success would be certain.
I bring this up, not to say you should focus your efforts on chasing celebrities and other influencers, but as evidence that the number of people listening to your podcast isn’t nearly as important as who is listening to your podcast.
You don’t need tons of people listening to your podcast to be successful, you just need the right people listening.
I can help you get the right people listening to your podcast.
How does Big Podcast Blueprint work?
Big Podcast Blueprint is a completetraining with two parts — training to get your podcast up to speed and additional training to help you develop a business around that podcast.
You'll start with a in-depth, 90-day program designed to help you build a profitable podcast that will spread your message and increase your authority.
The program includes:
12 In-Depth Training Modules that walk you step-by-step through the process of creating a podcast that attracts your ideal audience while boosting your authority and status
Live Training — Get ongoing live training and personalized support with ALL your questions answered in private conference calls designed to help you build your podcast platform…and connect with our growing community of amazing podcasters, too!
- Lifetime Program Access — With extended access to the program and all training materials, you can feel comfortable going at your own pace
Done-for-you Podcast Templates, Scripts, and Formulas — so you don’t have to start from scratch
- On-The-Go Access — You can easily access all training modules through any computer or install our mobile app to learn on the go!
I’ll personally help you to grow your podcast (and your business)
The 90-day program designed to help you build a profitable podcast, spread your message, and increase your authority is just the beginning.
I'm also going to personally work with you to help you grow your audience and perfect the business model behind your podcast.
Think of it as a "Podcast Hotline."
Whenever you have a question, or just need an opinion on something, you can pick up your phone and call me.
I believe community is important, especially for people like podcasters, who can feel lonely and overwhelmed on a regular basis. You need a safe place to talk about what’s really happening with your podcast (and your business). You also need somewhere you can go to talk about new ideas and opportunities.
This is why, as part of Big Podcast Blueprint, I’m giving you access to three group calls per month, to answer all your questions as you go through the course.
You’ll get the value of working one-on-one with me, but you also benefit from a team of other high-level podcasters (and entrepreneurs) who can help you build your podcast and the business behind it.
Here's how it works:
1. Twice per month, you’ll be able to call me for “office hours.” You can ask me anything about growing your podcast or making more money with the business behind your podcast.
2. There’s also a monthly “Audience Builder” training that focuses on using podcast (and non-podcast) methods to reach more people with your message, build your authority, and grow an engaged audience. These sessions are interactive and I’ll personally help you to apply these methods to your business.
All calls are with me personally, not other experts or "mentor coaches." This allows me to get to know you, learn the ins and outs of your business, and be thinking of solutions for you even when we’re not on the phone together.
What's that kind of personal attention worth? A lot. Much more than the cost of the program.
It’s Time To Put Gas In Your Tank
You can’t run a car without gas. Similarly, your business won’t last long without an effective marketing system.
If done right, your podcast can be that marketing system! But to do this, you need people listening to your podcast.
I can help you.
How would your business (and your entire life!) be different 90 days from now if you had an automated way to reach people who were waiting to hear from you?
How would it transform your business (and profits) if you were seen as an expert authority and were able to charge premium prices for what you offer?
How would it feel to be "the obvious choice" for buyers because you were seen as the only choice?
You can't build a thriving podcast (or a business around that podcast) on "hope marketing"—hoping that your ideal audience somehow finds you in this noisy world. That never works!
I've witnessed countless businesses transformed through the power of a great podcast, using the very techniques you'll learn (and implement) in Big Podcast Blueprint.
If you do what I say, you’ll quickly start to see positive results. Your audience appears. Income pours in. And your life gets a lot easier.
Take A Look Inside…
Each module of Big Podcast Blueprint walks you
step-by-step through the process of building your big podcast.
INTRODUCTION TO BIG PODCAST BLUEPRINT
In this module, you’ll get the big picture of what you’ll be accomplishing in this program. Together, we’ll walk through the step-by-step system you’ll be following to create a podcast that will attract new listeners to you and your message, boost your authority as an expert (and celebrity) in your field, and be a calling card for you and your business. You’ll learn how to get the most out of Big Podcast Blueprint and take advantage of the current podcasting opportunity.
This module lays the groundwork for our time together and will make the process you’ll go through to create a BIG PODCAST run smoothly.
BIG PODCAST FOUNDATION – MAKING SURE YOUR PODCAST SUCCEEDS
Lots of people start a podcast, but can’t sustain the work it takes to keep one going. They start strong, only to fade away after a few episodes. Or they get going in the wrong direction, wasting their time and possibly jeopardizing good results in the future.
This module will set you up to win at podcasting. You’ll establish the foundation you need to successfully attract the right audience, build a big podcast, and make money while spreading your message.
POSITIONING YOUR PODCAST TO ATTRACT A BIG AUDIENCE
There’s a specific technique for communicating with podcast listeners that will entice them to want to work with you. If you don’t know how to do it, your marketing efforts will fall flat. You’ll be spinning your wheels doing outreach, but never attracting people (or money) as a result.
In this module, you’ll learn how design the podcast your audience wants and expertly communicating the value you bring, so potential listeners will be excited to listen and subscribe. You’ll discover what listeners really want from you (not what you think they want) how to be seen an an authority.
STRUCTURING YOUR PODCAST FOR MAXIMUM IMPACT AND LISTENER ENGAGEMENT
People who listen to you podcast don’t want a “podcast” — they want solutions to their problems and they want to know they’re not alone. In this module, we’ll work on developing a podcast structure that provides your audience with both solutions and community.
You’ll learn about different show formats, so you can create a podcast that works for you and can be easily produced over an extended period of time. You’ll learn how to time your episodes for maximum impact, how to plan your episodes to keep listeners engaged, and stand out from the other podcasts within an listener’s play queue.
This module takes the big ideas from Module 03, the positioning module, and helps you format everything in a way your listeners will be excited to hear. Doing this will increase your expert status, help you make more money, and set you (and your podcast apart) from your competitors.
GUESTS AND INTERVIEWING – EVERYTHING YOU NEED TO KNOW
This module covers all things interview-related. You’ll learn about the proper way to approach guests, how to connect with high-profile and celebrity guests, and interview negotiation. Every aspect of the interview process is covered, from your initial approach, to getting a good interview on tape, to exactly what to do after you’re recorded an interview.
Are you over-preparing for interviews? Maybe. If so, I can help you. You’ll also learn what to when when you get in tricky situations, such as your guest standing you up, not being prepared, or lying about his qualifications to get on your podcast.
I'll share my secrets to getting a good interview learned after doing 500+ podcast and radio episodes. You’ll learn how to turn down guests who aren’t a match for your podcast. I'll give you "interview alternatives" for when a guest flakes on your or you get a booking.
BIG PODCAST BRANDING – HOW TO STAND OUT AND GET ATTENTION FOR YOUR PODCAST
A strong podcast brand will help you stand out from the competition and attract potential listeners to you like a magnet. It will differentiate your podcast from the thousands of other podcasts in your category, create instant rapport, and build trust with your audience.
Branding for podcasts is more than a great logo or the right intro music, although those things are part of it. To do well with your podcast, you need more — you need everything listeners see and hear to be a match for your audience, from the way your podcast episodes are organized, to the topics you cover, to the guests you interview.
There are a lot of moving parts to successfully branding your podcast and we’ll work together to make sure all of them are moving in sync. We’ll go deep into the four pillars of branding and how these elements fit together to get you the results you want for your podcast.
ESTABLISHING YOURSELF AS THE GO-TO EXPERT AND AUTHORITY PEOPLE WANT TO LISTEN TO
You are the driving force behind your podcast. And you are the reason why people listen (or don’t).
Positioning yourself as the go-to expert will jumpstart your podcast success. It’s a fact — experts get paid more and have a much longer waiting list of people eager to work with them. Being the go-to expert will do the same for your podcast and the business behind it.
I want to see you in this position, not only because you’ll make more money, but because it will make growing your podcast so much easier.
But it's going to take more than just expert knowledge of your market to get you where you want to go. "Skilled but boring" podcast hosts are a dime a dozen!
You need more and that's what this module covers. We’ll work on both background and foreground marketing elements to position you as the obvious (and only) choice for people to listen to.
BIG PODCAST MARKETING – HOW TO LAUNCH (AND RELAUNCH) YOUR PODCAST
Marketing your podcast matters. “Release it and have it go viral” is a myth. If you see a podcast doing well, it’s because that podcast has great marketing.
When you have your podcast marketing in order, you’ll see steady growth with measurable download numbers, subscribers, and community engagement. To get you to that point, I’m going to work with you on launching (or relaunching) your podcast in a big way.
KEEPING YOUR PODCAST ON TOP – ONGOING PROMOTION AND MARKETING FOR YOUR PODCAST
Promotion and marketing of your podcast should never end. Because of this, we’ll talk about ongoing options for continuously bringing new listeners to your podcast and engaging them in a way that makes them want to join the community around your podcast.
There’s no one-size-fits-all marketing method for podcasts. Every podcaster has a unique style of marketing that best fits his particular business and personality. This is your "Magic Marketing Method" and I’ll help you uncover yours.
In this module, I’ll walk you through the most effective online marketing methods for podcasts and help you find the one that will work the best for you to reach and attract new listeners for years to come. You’ll tap into your individual talents and skills so that marketing becomes an enjoyable process for you…never a drag.
HOW TO BUILD (AND ENGAGE) A BIG PODCAST COMMUNITY
You’ve started to bring in new listeners to your podcast… Now what?
Just like promotion and marketing of your podcast should never end, neither should building (and engaging) your podcast community.
In this module, we’ll go through proven methods for turning listeners into engaged fans. You’ll learn how to build community among listeners and make them feel part of something, with your podcast at the center of everything.
As a bonus, you’ll learn how your podcast audience can actually take over your marketing and content-creation responsibilities. And why they’ll do these things for free.
"THE MONEY MODULE"
HOW TO MAKE MONEY WITH YOUR PODCAST
Once you’ve established the foundation of your big podcast and built an audience around your message, it’s time to turn on the money!
This module is constantly updated and contains various options you can use to generate more money from your podcast.
EVERYTHING ELSE ABOUT GROWING A BIG PODCAST…
Big Podcast Blueprint is an ongoing program with content being added and updated all the time. This module contains important information, marketing strategies, and other content that didn’t fit into the other modules, but is still important for you to know. For example — how to pitch your podcast to broadcast radio and the secrets of broadcast radio syndication.
“Done-For-You” Podcasting Assistance
What you’ll get from this in-depth training:
Big Podcast Blueprint is not a one-size-fits-all program. The training and support community is designed to just for YOU—the individual expert with a message to share. I’ll personally work with you to define and highlight your strengths, so that marketing your podcast (as well as other products and services you have) feels natural and authentic…and fun!
You’ll walk away from Big Podcast Blueprint with:
A Customized Audience Attraction Plan
I'll walk you step-by-step through the process of creating a podcast that attracts your audience to you like a magnet, so you can stop going after one listener at a time and start to create consistent income…now and for years to come.
Podcast Marketing Templates & Scripts
You'll receive specialized marketing templates, done-for-you scripts, and plug & play formulas that will make growing your podcast a breeze. No more trying to recreate the wheel with your podcast marketing.
A “Charge More” Strategy
You can't build a profitable podcast with lowball prices. I'll share my step-by-step strategies for negotiating with podcast advertisers and sponsors, so you’ll be able to charge premium prices for advertising (and get it).
In this program, you’ll learn how to:
Choose the perfect niche for your podcast (or fortify the one you’ve already chosen) so you attract the right audience — the “hungry customers” mentioned above
Stand out from all the noise online (AND from your competition!) by positioning your podcast as the go-to podcast in your niche
Write compelling copy that makes your ideal audience want to work with you (and pay top dollar to do it!)
Package your expertise into a unique and entertaining podcast that builds rapport with potential clients, so they can’t resist buying from you
Price your podcast ads so you get paid what you’re worth
Position your business, brand, and services so that you can charge premium prices (and find your ideal audience who will be happy to pay you!)
Create an irresistible “podcast magnet” that brings your audience to you
Turn your podcast into a 24/7 client-getting machine that works automaticallyto attract new leads into your business
Discover which marketing methods are the best fit for YOU & use them to create awareness of your podcast (and your business)
Harness the power of social media and use it to fuel your podcast (and business)
Take your podcast to the next level by setting up multiple streams of income so you can make more money by doing less work
Which Type Of Podcaster Are You?
I’ve designed Big Podcast Blueprint to help podcasters who want three very specific things (or a combination of these things) from their podcasts…
1. You Podcast To… Grow Your Business
You have an existing business and use podcasting as a marketing tool.
The internet and social media has presented business owners with great opportunities to market their businesses. Unfortunately though, because prospective customers are overwhelmed with email, social media, and other forms of communication, it’s easy for your marketing message to get lost.
A strong podcast will solidify your brand and help your business stand out from the competition. It will showcase your business in a way that allows you to build rapport and long-term relationships with prospective customers and make you “the obvious choice” for when they’re ready to buy.
Podcasting works as a marketing tool for any business. A successful podcast will establish your authority and allow you to reach an entirely new audience, marketing your business in a way that doesn’t feel like marketing.
2. You Podcast To… Showcase Your Talent And Expertise
You’re a Coach, Consultant, Doctor, Expert, or Entertainer.
A podcast is a great way to do this! Beyond that, it’s the ultimate lead generator for people with talent and expertise.
Imagine this — you do the “work” once and tens of thousands of people experience it. That’s exactly how a successful podcast works!
Beyond showcasing your talent and expertise, you’ll get an additional creditability boost by being seen as a media star. Even if nothing else changes about your business, this will allow you to charge more for the exact same services you’re already providing.
3. You Podcast To… Spread An Important Message
You’re somebody who want to see change in the world — a Pastor, Activist, or Community organizer.
Like a business, it’s easy for your message to get lost. And by having a podcast, you’re on the right path to make sure you (and you’re message) are heard.
To spread your message effectively though, it must be heard in a certain way (and by the right people). It needs to be easy to access and easy to understand.
Podcasting offers both solutions to help you spread your message. A successful podcast is easy to access and the message is said in a way that effectively engages the right audience, so people not only take your message to heart, they also spread it themselves.
Podcasting is the ultimate vehicle to help you spread your message. With virtually unlimited distribution, it will allow you to reach new people in a cost-effective way with the unfiltered message you want people to hear.
Big Podcast Blueprint Is Not For Everybody
Big Podcast Blueprint isn’t for people who don’t yet have a podcast — you need to have somethingpublished (or ready to publish) to get the most out of this program.
Big Podcast Blueprint is not a program to help you with “the technical stuff” of podcasting. I can advise you on mics and give you a list of recommended equipment to improve your recordings, but I’m a marketing guy, not a sound engineer, and Big Podcast Blueprint is a marketing program.
If you’ve already had some success with your podcast and you’re looking to supercharge your results, I can help you.
If you’re podcast isn’t getting the audience you want, I can help you.
If you’re looking to create (and execute) a marketing plan that will help you grow your audience via podcasting, I can definitely do that.
Maybe you just want to talk to somebody on your level — brainstorm some ideas you’ve got. If so, let’s make that happen. This is not a one-size-fits-all program, it’s something where we’ll be personally working together to help you meet your individual goals.
This ISN’T for you if…
- You aren’t willing to look at the core reasons people aren’t listening to your podcast
- You like your current situation and don’t want anything to change
- You’re rather stay in your comfort zone than be challenged
- You want to “observe” without doing any work (it would be cool if this stuff worked through osmosis, but it doesn’t)
- If you think you’ll get rich tomorrow (this is not a get-rich-quick scheme)
- You treat podcasting like a hobby and have no desire to make it a business
- You’re desperate
This IS for you if…
- Podcasting is your business, not your hobby (even if the results from your podcast aren’t yet what you want — we can work on that part!)
- You have a passion for making real money and want to make real impact in people’s lives
- You understand the value of investing in yourself (and your podcast) to get the results you desire
- You’re committed to learning the skills you need to build a big podcast (even if it’s outside of your current comfort zone)
- You’re willing to let go of what’s not working with your podcast
Big Podcast Blueprint is designedfor serious podcasters who are willing to put skin in the game.
You don’t have be perfect. You don’t have to always “have it together.” But you do have to be willing to do what it takes to improve yourself and your podcast.
Not every podcaster is ready to do what it takes to create a successful podcast (or business behind that podcast). To do these things, you have to move outside your current comfort zone. And that takes guts.
Additionally, if you’re a “clutch your pearls” type of person or somebody who likes to play things safe, you’ll probably be better off working with somebody else. In Big Podcast Blueprint, we try new things and we take chances.
Sometimes it’s scary as hell. But know it’s something every podcaster goes through and you won’t be alone.
Sometimes it’s messy. But creation is messy — and sometimes you have to destroy what you’ve got now to build something else that’s better.
That’s the kind of community that I’ve built around Big Podcast Blueprint. And if you think you’d be a good match, I’d love to have you join us.
About Me (And why you should listen to what I say…)
You’ve found your way to this page and you’ve read this far, so you’re probably somewhat aware of me, either because I was recommended to you, you’ve read my books, or you’ve heard my podcasts. Maybe you’ve seen me speak live.
But if not, here’s the quick and dirty:
- I got started in radio in 1991 (as a fluke) because I wanted to play my band’s music on the air
- I got started in podcasting in 2005, releasing my syndicated broadcast show, Music Business Radio, as a podcast
- This show is still on the air today and is heard by about 30,000 people each week
This is just some of my experience. Perhaps more important to you is that, since 1995, I’ve used media to create “celebrity status” for hundreds of entertainers, experts, and some of the world’s largest brands, including:
I can do the same for you.
Not a big corporation? Me either. I’m an in-the-trenches guy with my own independent podcast, just like you. I play with my own money and live or die based on my own marketing decisions.
I know where you are and I can help you because I’ve been there!
Is it still worth doing a podcast if nobody listens?
If you’re going to do the work of making a podcast, you owe it to yourself to make sure people actually listen to it!
I can help you…
Let me empower you by showing you how to create a big podcast in a way that’s straight-forward, powerful, and enjoyable
Let me teach you how to reach the right people with your message, get them excited about what you do, and make them eager to work with you
Let me help you uncover and overcome the blocks that have been stalling your podcasting success.
Let me shave years off your podcasting journey by teaching you a simple and effective audience-growth system that’s proven to bring in the listeners and income you desire
I treat working with you like a partnership. I bring to the table what I do best— authentic marketing to help you build an audience around your message. And you bring to the table what you do best— being you. Together, we’ll create the thriving, money-making podcast (and business behind it) that you desire.
I treat working with you like a partnership.
I bring to the table what I do best— authentic marketing to help you build an audience around your message. And you bring to the table what you do best— being you. Together, we’ll create the thriving, money-making podcast (and business behind it) that you desire.
When you work with me, you’ll grow your audience. Period.
Let me prove it to you.
**LIMITED TIME LAUNCH SPECIAL!**
Get Big Podcast Blueprint for $1500 OFF!
You'll get the complete Big Podcast Blueprint system for only $1997 $497.
Select your preferred payment option below & click ENROLL NOW…
*** SPECIAL OFFER ***
- Flexible payment option to get you in the program now!
- Lifetime Course Access w/ All Future Updates
- Live "Audience Builder" trainings w/ Q&A
- Personalized podcast marketing help via phone
- "Marketing Masterclass" bonus training series
- Marketing Tools Library
Two Installments of $1197 $298
*** SPECIAL OFFER ***
- BEST VALUE!
- Lifetime Course Access w/ All Future Updates
- Live "Audience Builder" trainings w/ Q&A
- Personalized podcast marketing help via phone
- "Marketing Masterclass" bonus training series
Marketing Tools Library
Please enter your text...
WHAT'S INCLUDED IN THIS SPECIAL OFFER
When you take advantage of this Limited-Time Launch Offer, you’ll also receive the following…
BONUS #1: DOUBLE THE COACHING
I want you to succeed with podcasting and the business behind your podcast. I want to see you grow a big audience.
To make sure these things happen, I’m going to extend the time we’ll work together by offering you an additional three months of personal help.
You’ll be able to call me during office hours and ask anything about growing your podcast (or your business). I'll also work with you via "Audience Builder" training which will give you additional ways to reach new people with your message and expand your authority.
BONUS #2: Powerful "Sponsorship Negotiation" Sales Script
As a part of Big Podcast Blueprint, you’ll receive a fill-in-the-blank sales script that you'll make unique to you.
Having this powerful negotiation script means no more "guessing" what to say when negotiating with a potential sponsor, no more "convincing" people to work with you, and no more being derailed by objections to price or tough questions about download numbers. Instead, you'll discover exactly what to say and how to say it to make the sale…with ease, confidence, and conviction.
BONUS #3: LIFETIME ACCESS to Big Podcast Blueprint training
When you enroll now, I’m going to include lifetime access to Big Podcast Blueprint. This way, you can work at your own pace without feeling rushed. Beyond that though, because podcasting (and the business of podcasting) is constantly changing, Big Podcast Blueprint is constantly being updated. And you’ll stay on top of everything!
BONUS #4: PODCAST REVIEW BLUEPRINT
Great reviews of your podcast (and of you) are essential to its success because they increase your credibility, build trust with sponsors and business partners, and enhance the value of your podcast. The Podcast Review Blueprint gives you a proven system and script for getting powerful results-based reviews from your happy listeners…and shows you how to showcase them in your marketing material for maximum impact.
BONUS #5: MAGNETIC MINI PITCH FORMULA
If you can’t explain your podcast (or what you do) to other people, you’re going to have a really hard time getting listeners, sponsors, and clients. The Magnetic Mini Pitch Formula is a fill-in-the-blank formula you can use to create a compelling elevator speech that grabs attention, piques interest, and expertly conveys the value of what you do.
BONUS #6: LIFETIME ACCESS to the Big Podcast Blueprint “Marketing Tools” Library
You’ll get lifetime access to my library of marketing tools to help you grow your podcast. This library is constantly being revised and updated with the latest information on how to better market your podcast via email, social media, live events, and traditional (but related) media, such as broadcast radio.
What other media professionals say about David Hooper…
“He’s my ‘go-to’ source for podcast promotion and helpgrowing my audience.”
“David Hooper has been a key resource for me and my podcast. He’s my ‘go-to’ source for podcast promotion and help growing my audience. Sometimes ‘experts’ talk a lot, but don’t have the actual experience to back it up – not David. His advice is direct and actionable and is based on years of experience producing high-quality audio content. His interviewing tips have directly benefited my show, and I am constantly getting ideas on practical ways I can better connect with my listeners. I literally learn something new every time I hear him speak.”
Host of Made In Museums
“David is one of the rare, few guys who can find doors where others see walls.”
“David is one of the rare, few guys who can find doors where others see walls. For over two decades, he’s been someone who lives, eats, and breathes marketing. But what’s really cool is that he’s taught me to see marketing as a form of empowerment. After all, what good is our work if nobody knows about it? If we really care about helping others then it’s our responsibility to learn how to get the message out there in a way that sticks. David’s the guy who can teach us how to do this.”
Professional Coach, Host of The New Man
"David Hooper is a podcast marketing genius.”
“David Hooper is a forward-thinking podcast marketing genius. He’s got the background, experience, and the tools you need to get you and your podcast to the next level. He has a genuine desire, to see podcasting grow, and to see podcasters grow in their craft and in their field of influence. David is authentic and generous with his podcast knowledge and he wants to help you get your voice and your story out there.”
Producer and Host of Crossville Souls
Limited Time Launch Special >>> Only $1997 $497!
You can start right now—TODAY!—to take your podcasting business to the next level and grow your audience.
This is the lowest price you'll ever pay, so there's no better time to enroll in Big Podcast Blueprint.
100% Money Back Guarantee
My promise to you:
I whole-heartedly believe in this program and ability to help you set up a successful podcast (and profitable business behind that podcast). I’m so confident you’ll love Big Podcast Blueprint that I’m offering it 100% risk-free. You’ll have 30 days from the date you enroll to test it out, and if you don’t like it, I’ll refund your investment. It’s that simple.
Frequently Asked Questions
I've tried other podcast trainings before...how is this one different?
Big Podcast Blueprint is different from other marketing programs for several reasons. First, you’ll be able to call me and get personalized support. This is not a program where I throw a bunch of pre-recorded material at you and you’re left alone to fend for yourself. You’ll be supported by me and a community of like-minded podcasters every step of the way.
Second, I’ve been podcasting since 2005 and in the business of marketing personalities (authors, musicians, entertainers) and media (broadcast radio, film, and television) since 1995. I have a unique combination of talent and experience that makes me perfect to help you build an audience around your podcast and your message.
Third, the training is specifically designed just for podcasters who want to build a business around their podcasts. This is NOT a general marketing program for all types of business owners. Everything you’ll learn has been tested and proven. It will work for you and your podcast.
Lastly, I’m in the trenches with you, not only helping you to get your podcast marketing in order and build an audience around your message, but I’m also a podcaster (and radio broadcaster). Big Podcast Blueprint isn’t theory repurposed marketing advice — it’s a customized marketing plan that will really work for you!
How do I get support during the program if I have questions?
You’ll be able to call me personally during “office hours.” Ask anything you like. Request feedback. Get recommendations.
In addition to personal “office hours” calls, you’ll also be able to personally talk to me (and ask questions) after “Audience Builder” trainings.
Does it take a long time to build a big audience?
Size is the easy part. A big audience can happen overnight. A loyal audience takes a little bit longer because, like any relationship, it takes a little time to build trust and rapport.
A little time — not years.
With that said, Big Podcast Blueprint focuses on the long term. This isn’t a get-rich-quick method. You won’t have to wait forever to start building a big and loyal audience, and you’ll start to see results of your work instantly, but this isn’t something where you’ll “flip a switch” and suddenly have people knocking down your door. You’ve got to do the groundwork and lay the proper foundation before people will care about what you’re doing.
Are there prerequisites for enrolling in this program?
Big Podcast Blueprint is a marketing program designed for people who already have a podcast and want to reach more people with it. This is not an “audio engineering school” where you’ll learn about microphones or recording software.
If you have an existing podcast, you have the technical abilities you need to benefit from Big Podcast Blueprint.
I don't have a podcast yet. Will I still benefit from this program?
Big Podcast Blueprint is designed for people with existing podcasts or those who have done podcasts in the past and already have a grasp of the basic technical requirements necessary to record themselves.
To get the most from Big Podcast Blueprint, you need to have a podcast.
I'm terrible with technology, will I still benefit from this program?
This is a marketing program, not something that focuses on the technology involved in creating a podcast, such as recording.
If you already have a podcast, you already have the computer/technology skills you need to benefit from the marketing strategies you’ll learn in Big Podcast Blueprint.
How quickly can I recoup my investment?
That depends on the business behind your podcast. But let’s say there is no business behind your podcast and you make money solely on advertising and sponsorships. In that case, you should make 100% of your investment back (and then some) in the first deal you sign.
Is there any continuing support after I complete the program?
Yes. You won’t be left to fend for yourself after the 90 days of the program is completed. Included in the Special Offer, you’ll receive an additional 90 days of phone support and lifetime access to both program updates and the Big Podcast Blueprint “Marketing Tools” library, which is constantly being revised and updated with the latest information on how to better market your podcast via email, social media, live events, and traditional (but related) media, such as broadcast radio.
What happens after I enroll?
Right after you enroll, you’ll receive an email that will direct you to set up your Username and Password to access the Big Podcast Blueprint Online Dashboard. This is where you’ll find the training material for this program. You can dive right into the Introduction module and bonus materials. Next, you’ll receive a few emails from me giving you more details about how to get the most out of the program, including how to reach me by phone for personal podcast marketing help.
What if I don't like it? Is there a money-back guarantee?
Yes. I’m so confident you’ll love this program that I’m offering it 100% risk-free. You’ll have 30 days from the date you enroll to review the material and call me for personal help. If you don’t think it’s for you, I’ll refund your investment. It’s that simple.