About Big Podcast
In 1991, I was a freshman studying commercial music at The University of Memphis. I was in a rock band and thought if I got a job at the campus radio station, I’d be able to play my own music on the air.
That didn’t happen for two reasons:
- The station played jazz.
- It’s illegal to play your own music on the radio.
But that “mistake” got me in radio’s door and I’ve been involved in marketing via media ever since, using it to create “celebrity status” for entertainers, experts, and some of the world’s largest brands.
Some of the clients I’ve done marketing work for:
In 2005, in order to market myself, I started an interview-format broadcast radio show. To increase awareness for the show, episodes were also released online, as a podcast.
It was then that I saw the opportunity — the same thing I’d previously seen in the music business, then in the film business, and later in book publishing business was happening with radio. Online distribution would soon be overpowering traditional (in this case broadcast and satellite) distribution.
I was right. Today, 42,000,000 Americans listen to podcasts weekly. And that’s a big opportunity for you.
I can help you use podcasting to grow your audience, spread your work, and make more money in your business. You’ll have the best of both worlds — the powerful media marketing strategies I've used to help big entertainers and companies spread their work, grow their fanbases, and make money via traditional media, but done with less cost and even more effectiveness, thanks to the hyper-focused audience and direct-to-consumer connection available to you via online.