Yes, this is a long page. But if you're looking for more listeners, it's worth your time to read it. Or at least skim it ...
Does this sound like you?
You put a ton of work into your podcast, but it's not where you want it to be—you want more.
Sure, you’ve got a few listeners, but no real fans.
And you're starting to second-guess your decisions ... Thinking things like, "Maybe I should focus on YouTube" or "Maybe I should quit."
Knock it off. You were smart to start a podcast—it's one of your best options create a meaningful, deep connection with people that will help you:
Your podcast is probably in better shape than you realize and I can help you piece-together what you're missing. So don't throw away your hard work (and your dream of a successful podcast) just yet.
I've been in the trenches of podcasting since 2005 and I've found three "rules" that all successful shows understand (and follow):
If you understand (and live by) these three rules, you'll be fine. And you'll change the lives of the people who hear you.
If you've come here simply looking for the "magic bullet" of podcasting success, this is it – you can stop reading, because what's next, and what I have inside Big Podcast AMP, isn't for you.
On the other hand, if you're ready to dive deeper into the finer details of successful podcasting and ready to do the work to accelerate your podcasting success, there's plenty here for you to consider ...
Even the best podcasters run into common situations that slow down the growth of their podcasts.
Yeah, you want to change lives with your podcast, but right now, you also want to:
Own it. Be "shallow." Because without these things in place, your podcast won't be heard by anybody.
If you’re spinning your wheels and not getting anywhere with your podcast, there’s ALWAYS an underlying problem.
So let's look a little deeper ...
Remember the thrill of publishing your first podcast episode and seeing it online? Your artwork looked great, the show name was catchy, and even if your first episode wasn’t perfect, you felt like you'd accomplished something.
What happened?
You probably kept the excitement up as you published the next few episodes. You told your friends and family about it, hoping to get a bit of traction. Things seemed OK for a while.
Then you hit “the podcasting slump” ...
Around 93% of podcasts are abandoned before the first 10 episodes.
Sometimes this is the right move. If you're this early in the process of building your podcast, it's usually more effective to "clear the decks" and start with a clean slate, rather than try to retool something that already isn't working for you.
This is why you see podcasts without any real traction still plugging along. It’s kind of sad, actually—especially when it doesn’t have to be this way.
If something isn't working, you need to look at it, if you want better results.
If you’ve tried this, you know that it only leads to wasted time and burnout. Most of the conventional podcast marketing strategies, unfortunately, aren’t very effective at helping you grow your podcast. And if you don't have a good foundation for your show in place, these "strategies" can actually hurt you.
The first step is admitting there's a problem. The next is being honest with yourself about where you are with your podcast and what you want from it.
This is worth saying again ...
What most podcasters want is:
Own it. And follow this three-step plan to make these things happen ...
A binge-worthy podcast is a podcast that listeners can’t get enough of. They eagerly await for your next episode, they tell their friends about your podcast, and they spend money with you.
You have more than just listeners, you have FANS.
Not all marketing strategies are effective for every podcast. You need something that works for you and will work for your podcast.
Depending on your niche, your show type, and your goals, some strategies work better than others. And you don’t want to waste any more of your time on what doesn’t work.
Every podcaster feels alone at times, because writing, recording, and editing a podcast is almost always a solo pursuit. But there's no reason to feel alone when it comes to marketing and growing your podcast.
You want to connect yourself to successful podcasters and learn from them, so you don't have to reinvent the wheel and grow your podcast using trial and error.
Think of your podcast like a huge jug.
If you only have a trickle of water flowing into your jug, you're not going to notice a lot of the holes it has, because the holes are everywhere, and the water level never gets high enough for most of those holes to matter.
But if you start pouring lots of water into your jug, the holes become obvious. And you've got a problem.
Of course, you don't put water into your podcast, you invest other valuable resources like:
But "holes" negatively affect these things as well.
It's like driving a car with a flat tire. Yeah, you can go for a little while, but eventually you're going to have to pull over.
And there you'll be, on the "side of the road" with a broken down podcast that won't budge regardless of the resources you put into it.
Big Podcast AMP (Audio Monetization Program) is a personal coaching program that I've designed just for independent podcasters to help you do three things:
Big Podcast AMP isn't designed for "anybody and everybody" – it's for people who are serious about podcasting and ready to do what it takes to be successful at podcasting.
I'll work with you to turn your existing podcast into something binge-worthy and give you personalized advice for not only reaching a larger audience, but also how to retain this audience for years to come and have them spread the word about your podcast for you.
We'll focus on proven marketing strategies designed to work specifically for your podcast. And you'll be connected to other podcasters who are just as serious about podcasting as you are.